Real Time Marketing Is Opportunity for the Jack Bauer of Advertising
by: Scott GoodsonHow do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then...
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How to Use Twitter for PR
by: Matt RhodesAgain this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Some...
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A Textbook Case
Unlike its response to the 1982 product tampering crisis, Tylenol is writing a textbook case with its reaction to the FDA's concerns about dosage...a case history of what not to do.Last week, an...
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Why PR's Future May Not Look Like PR
Last year at SXSW, I handed over the panel I proposed to my former colleagues at Dachis Group (Social Business By Design). This year will be different. I've submitted a panel on why PR's future may not...
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Ah Hah Hah Hah Hah Hah!
The public relations industry's trade association is running a campaign to come up with a new definition for PR. I can see the problem, since social media technologies have democratized the tweaking,...
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Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 1
by: Jason MillerLast week I attended what I consider to be the best marketing conference I have ever been to, Blueglass LA. Thought leaders galore, a modest but intimate 125 attendee cap, and...
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Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2
by: Jason MillerFollowing up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five...
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Social Faux Pas?
When Toronto’s Globe and Mail newspaper ran a story on drug-addled porn actor cannibal murderer Luke Magnotta a few weeks ago, it used a photo of the guy holding a bottle of Labatt beer. The company...
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PR is the Tail of a Crisis Dog
I read earlier this week that chicken foods giant Tyson had hired a PR firm (Fleishman-Hillard) to be its “agency of record” for crisis communication and corporate reputation. The article said it was...
View ArticleHerb Schmertz Invented Modern PR
Herb Schmertz, who passed away last week, did amazing work that made him my idol when I started in the business. Little did I know that he was inventing the future of PR, too.At least three of...
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